Editorial principles
Credibility is earned in every story. These principles guide the publication we are building.
Independent judgement
Story selection is based on editorial relevance, credibility and reader value. Payment does not secure earned editorial coverage.
Accuracy & accountability
Reported facts should be verified, sources should be represented fairly, and claims should have appropriate context. Material errors should be corrected visibly.
Clear commercial disclosures
Editorial, sponsored, partner, opinion, press-release and award-related content must be clearly identified. Commercial partnerships are kept distinct from independent reporting.
Fairness & conflicts
Relevant relationships and conflicts should be disclosed. The publication should provide an appropriate opportunity to respond to substantive criticism.
These draft policies require publisher approval and confirmed contact details before the site launches.